They do not contain the target keyword (or any elements ofit). When you use something like click here as an anchor text, it is considered generic. For someone to do that 3 times on different websites all with the same anchor text . dense irregular -- the dermis of the skin// As a general rule, the more websites link to you, the higher you rank in Google. Authority sites do not need to play by the rules. Build other types of links. SERP overview in Ahrefs Keywords Explorer. Heres an interesting excerpt from said patent: In other words, if the actual anchor text happens to be random and unrelated to the linked page, Google may look at the surrounding link text to help understand what the page isabout. Interested in learning more about SEO? The quick answer is yes! Its an indication of relevance, and Google notices.. You can see that in this case, it leans slightly to the rightthat indicates a weak positive correlation. This is great for SEO as well because when search engine bots crawl and index information about your site, one of the main elements they consider are links. John never said how much weight they give anchor text in their algorithm. It should also be descriptive, and relevant to the linked content. Hopefully, youre starting to see why anchor text makes sense as a ranking factor. Amazon for example can get 50 anchors linking with the exact same anchor text to an inner page and still rank 1st. In other instances, the image itself could be a link. You'll want to use anchor text when linking to another source whether that be another URL, a PDF document, or any other online media. This was to ensure that any correlations were based on the same number of pages for each ranking position. Exact match is going to be the exact term to rank, so for example link building agency. We have some fixes later on in the post, or if you are really worried get in touch. In 2004, Google filed a patententitled Ranking base on reference contexts.. So do not over think it when it comes to anchors, just go with relevancy and keep it natural. On the other site, we have domains that are brands, nothing to do with what the company actually does or sell. Check out these related articles: These 3 links can be listed between paragraphs, off to the side, or at the bottom of the article. Every link has some kind of anchor text. So, why not use this metricto overcome the first issue with our anchor textstudy? What is anchor text? Refer to the link text distribution ratios as a guide to avoiding any penalty; however, it is just a benchmark, not a guarantee. As a result, our "perfect" anchor text ratios would be approximately: 30% branded, 15% URLs, 12% exact, 25% LSIs and 18% misc or generic anchors. Anchor text helps Google do this because they can recommend articles that are similar, which keeps users on Google longer. Although 3 rules to be aware of when doing this: Google your primary keyword and get the top 5 ranking competitors. anchored links. While each of these links are different, they do have one thing in common anchor text. They are similar to partial anchors, but they contain more words. Furthermore, theres a potential, somewhatunavoidable flaw in our datathat I want to be transparent about. . This will make you look suspicious and untrustworthy to Google bots. Title anchor text is exactly what it sounds like: using the title of the article youre linking to as the anchor text. Lets take a look at some more reliable graphs to judge the true correlation. Good! The number of times this article was shared on Twitter. This is a great way to ensure your content is optimised to include the targeted keywords that relate to the core content and the linked content. Let me explain why. That is a biased representation of the points that belong to each position because extreme values can easily skew the average. Everyone knows that links are a crucial ranking factor. Got questions about Anchor Text Optimization? Instead of using the word Nike as the anchor text, you would use Nike.com as the anchor text. To give one example, heres the total US organic traffic to our guide to finding emails, via Ahrefs Site Explorer: And heres the organic traffic from the target keyword: 1,076/ 6,200 = ~17% of total traffic coming from the target keyword. The process would be two fold, with one element we will solve later in the guide. Anchor text: visit this page Partial Match: the anchor text has all words in the query, but not as an exact phrase. LSI, Partial Match, Titles = 1-5% Most links do provide a bit of additional context through their anchor text. (More on thatlater!). As a result, our perfect anchor text ratios would be approximately: 30% branded, 15% URLs, 12% exact, 25% LSIs and 18% misc or generic anchors. By using this website, you agree to our use of cookies. This in theory means we should build keyword rich anchor texts right? You can use a brands name as the anchor text if you want to include a link to the brands site. The clickable text in a hyperlink is called anchor text. While you can use generic phrases as your anchor text, its best practice to avoid it. Below is a screenshot of this websites anchor text ratios. Markitors uses the information you provide to us to contact you about our relevant content, products, and services. However, you can change its style through HTML or CSS. This accounts for about 90% of the web. Which brings me neatly to the section youve probably all been waiting for. There is no golden rule for how long anchor text should be, but you should aim to keep it short and to the point. Click hereto try it for yourself! You can see that this incorporates exact, phrase and partial-matches too. This led to some amusing examples of Google Bombingwhere SEOs would show how easy it was to game Google by pointing anchor text links at non-relevant pages and ranking them. We know that SEO isnt easy, thats why we created a variety of. For example, if our keyword were SEO tool, then all of these links would fall into this bucket: Ahrefs Backlink Checker is my favoritemarketing tool. These issues usually result through over-optimised anchor text links. We are not Amazon, so bear this in mind and remove these results from general recommendations. Anchor text is one of the key elements of the web, perhaps even its most recognizable feature. On our Link Building Packages page we have a button that says Discover Our Link Packages.. Anchors also tell your users what the link is about. Firstly, let us cover anchor text diversification if you have a brand new site and a few rules based on the type of domain you have. When you use your brands name such as Markitors as your anchor text. Now that you know how to create a perfect anchor text strategy, what do you do if you are already over optimised with exact match, or brand match keywords? How do we knowthis? In this post, well discuss what anchor text is, different types of anchor text and how to use them, why anchor text is important, and tips for success. Check the website X. More on this below as we share the risks of aggressively using SEO-optimized anchor texts. In April 2012, Google rolled out the first iteration of their now infamous Penguin algorithm. Most search engines associate the text of a link with the page that the link is on. 1.) When running link building campaigns and you're in position to control the anchor text used for the links, follow the guidelines below: #1. No votes so far! So ifI linked to a page from this article with dog biscuits as the anchor text, that would indicate to Google that the linked page likely has something to do with dog biscuits. If youre writing an article on off-page SEO and you want to include links to an article titled Build Links Build Authority some keyword phrases you can use as anchor text are, . This results in increases without even touching a link, we actually saw this with a client this week. So which one of those 7,205 keywords should we study as our exact-match phrase? Anchor text is a complex topic. But what about link anchor text? In this complete guide, you'll learn how to find the PERFECT anchor text for your site. Thats a somewhat logical assumption, but there are two issues: Firstly, while we can easily do that for this page because we knowthe main target keyword, how are we supposed to do the same thing, at scale, for 384,614 web pages? Result: having the exact-match keyword in the surrounding link text appears to have no notable effect on rankings. Although anchor texts usually link web pages together, they can also be used to launch downloads such as PDFs and other file formats. We use cookies to provide you with a great experience. Target Keyword: SEO agency Using the key, choose the best response to identify the connective tissues described below. Make sure that the anchor text gives a basic idea of the content of the linked page, and instead avoid using generic anchors (such as "click here"), and in general words without relation to the content or URL; Create Concise Text. It serves to provide users with additional information about what they can find on a linked website, usually via the target keyword used in the anchor. For example, branded anchor texts are better for linking corporate profiles, while generic anchor texts may better reference research materials. However, the colour and underlining can be changed using HTML code. It is very unlikely someone is going to link to a brand new website called Navy Crocodile with web design agency in London for example. Categories of Anchor Texts in Anchor Text Optimization. When using internal links, only add links that are truly relevant to the content and valuable to your reader. SEO best practices suggest that anchor text should be relevant to the page youre linking to. In our current crawl of 24 million pages, we had over 259 million anchors which we indexed. Internal links form a broad map of your website for bots and give them an overview of what your site has to offer. It would be much easier to do some on-page SEOand optimize for topically-related keywords (i.e., not only x, but alsoyand z). Imagine that we have the following sample of pages for position #1: Average exact-match anchors for this sample =20%. The pillar topic is the broad topic you want to rank high for on SERPs (Search Engine Results Pages) and the clusters are groups of subtopics that fall under or within the pillar topic. Were going to explain what anchor text is, how to best use it, and why it matters for SEO. This makes it possible to return web pages which have not actually been crawled. Most agencies will tell you that SEO takes time to yield any kind of results. Alternatively, websites can link to your site or page with a link inside of an anchor text. Anchor text is a clickable text which sends you to another web source or website. But not every person will link to this page in the same way. Anchor text is an important part of SEO and digital marketing. Anchor text is highlighted and clickable text that links to another location, document, or piece of content. Branded = 70% + Answer: Because the Top keyword only shows which keyword happens to send the most organic traffic to the page, and that isnt always the keyword for which the author intends torank. If a blog post about SEO included a link to the companys SEO services page, here is an example of what the anchor text would look like with a generic phrase vs more specific anchor text. Anchor text is clearly differentiated from the surrounding text, often by underlining or different colored text. Anchor text. That sounds like an easy task until you consider the fact that the post ranks for 7K+ keywords! Why dont our pagesand others pagessee a higher percentage of total traffic coming from the primary target keyword? In our recent blog post, 12 Must-Have Tips for Promoting Your New Website, we linked the keyword phrase how to utilize social media to link another article called How to Utilise Social Media as Your Next Biggest Marketing Tool. Here are some of the anchor text variations they mightuse: Exact Match: the anchor text is the exact keyword or phrase for which we want torank. It is an effective alternative to exact match anchor text because it sends the signal to Google that the keyword and the link are related. You can see that the median for each ranking position iszero. Backlinks are when another website links to a page on your site. That means we analyzed 384,614web pages intotal! The Dos and Don'ts for Anchor Text To create anchor text, simply highlight the text you'd like to use for your link, click "Insert/edit link," and then copy and paste the URL of the web page you would like to link. An LSI is simply using a relevant keyword to the page like this, SEO agency. Shows estimated monthly search traffic to this article according to Ahrefs data. If you overdo optimization, Google may assume you may be conducting a link scheme. The logic was sound, and the results were impressive, especially compared to the competition at the timea fact that didnt go unnoticed by the founders themselves. Some websites that had been overly-aggressive with their exact-match anchor text links saw their rankings tankovernight. In Dreamweaver, named anchors are represented by ____ anchor icons on the web page when viewed in Design view. Secondly, our sample of 384,614 webpages came from looking at the top 20 ranking pages for 19,840 keywords. Ahrefs Backlink Checkeris one of my favorite SEOtools. Not sofast. Which brings me to a related point: Its difficult to build such links without resorting to low-quality black-hat tacticslike using PBNs, which is not something we advocate. The first thing youll notice is that the average percentage of random anchors is super high compared to the other types of anchor text we studied. You may unsubscribe from these communications at any time. Anchor texts, also called link texts, can affect how Google and other search engines rank your content. But Google soon found that anchor text was VERY open to manipulation. Using optimized anchor texts sends a signal to Google that says, This page is a resource on this topic. Since every topic can be boiled down to a keyword, an anchor text is most closely associated with a keyword (whether short-tail or long-tail). Phrase Match: the anchor text contains the keyword phrase for which we want to rank. Should you avoid exact-match anchors altogether? I know what youre thinking: the main target keyword here is clearly find email address, so surely we should study the number of backlinks with that phrase as the anchor text,right? Here are the results of the Spearman correlation: Spearman correlation (average):0.1436 Spearman correlation (median):0.1869. You can use partial match, page title, brand name and still give Google the right signals. When you link from one page to another within your site, the link text will help Google understand the topic of the linked page. It can also be bolded, not underlined, or a different color such as Markitors' signature green. Join our weekly digest. Overdoing this is not recommended. //d. Anchor text for internal links should be straightforward to help guide your reader through different pages of your website. Youll want to be scarce with how often you do this when linking to external pages (external links), but its completely reasonable to do this quite consistently linking to pages on your site (internal links). In this situation, excellent exact match anchor texts could include "Atlanta self-storage center," "self-storage center, Atlanta," or "Self-storage, Atlanta." In short, an exact match anchor text exactly matches the product, service, idea, etc., that you're linking to, with no extra keywords and no fluff. However, it is also impossible to think of a brand that is also their PRIMARY KEYWORD. The words contained in the anchor text help determine what the linked page is about. Image links:the anchor text is the alt text of the image(according to Google). If it leans to the left, then its negatively correlated. If the keyword was SEO tool then click here or this article would both be random anchors. We give you all the tips you need to get started in our. Result: there is effectively no correlation. This will very quickly get you into the right place. If you have your exact primary keyword in your title, H1, URL, image alt tags, H2 tags and a high keyword density, then you have built a high number of exact, or variations of the target keyword anchor text links, you will be over optimised. In this guide, well reveal what we found by studying the anchor texts of backlinks to 384,614 web pages. I dont believe it is, and I dont believe that aiming to build keyword-rich anchors is a good strategy for2019. We are glad you asked. Websites can directly drop the URL to your site or page using just the URL. Anchor texts help search engines and page visitors understand the context of the link's destination. Head of Content @ Ahrefs (or, in plain English, I'm the guy responsible for ensuring that every blog post we publish is EPIC). Anchor text is text on a page with a clickable hyperlink attached to it. So even if our study had no flaws, and we found that using exact-match anchors, say, 13% of the time is the secret to ranking for your target keyword (it isnt, just to be clear), then logically, focusing on building keyword-rich links still shouldnt be yourfocus. Branded:the anchor text is the name of ourbrand: AhrefsBacklink Checkeris one of my favorite SEOtools. Thats why we also added the median values to the graph (orange line). Anchor text is text in a hyperlink that helps rank the linked page in Search Engine Ranking Pages (SERPs). 
. Keep anchor text clear and concise for contextual links. This is a great strategy to use when creating external links to another companys homepage. It looks like theres a similar correlation once again when it comes to the average, and the median is still flatlining atzero. But be careful! You can see that there is virtually no correlation here. These brand names have an advantage longer term as it is easier to diversify into other markets and areas if required. The aim of that was to isolate the anchor text variable. The underlined text is a hyperlink that takes users to an article with the same title. Some anchor texts focus on brand credibility while others are editorially driven. Ahrefs Backlink Checker is one of my favorite SEO tools. We have to ensure the links we build are not 30-50% branded anchors of amazon seo consultant, because this site would very quickly fall into the over optimisation category if that was the case. In other words, every time you link to an external websites page on your site, you are opening up a door to that site. An exact match domain is a website that sits on a domain that is also the primary keyword the business is trying to rank. This graphic shows what happens when you optimize anchor text and how it can be beneficial or detrimental to your websites SEO. First, lets take a look at the numbers for other anchor texttypes. For instance, niche relevancy and an exact match anchor can result in high ranking gains with only 1-2 links. It often appears blue and underlined. How weak? Do this for the top 3 results and simply create a mini guide on what we should be doing in regards to what to use as the clickable anchor for links. Bottom line: Your best bet for creating a natural anchor text ratio in your backlink profilewhich is what Google wants to seeis simple: Dont try to manipulate your anchor text ratios atall. But, there are some things you absolutely need to be careful about (we will get into that later). Not anymore. Orbit Media explains anchor text and backlinks perfectly and why they matter: When another website links to one of your pages, its a vote of confidence. Anchor text means nothing if the link is broken. Discourage Search Engines From Indexing on WordPress, How to Access and Edit a Robots.txt File in WordPress. It can also be bolded, not underlined, or a different color such as Markitors signature green. Yes, you are correct. With that in mind, we thought itd be interesting to study if there was any correlation between rankings and the occurrence of the keyword in the surrounding linktext. Reduce overall keyword density, take out the primary keyword of the image, H2 and potentially use a variation in the H1 tag too. What about phrase-match and other types of anchorshow should you be usingthose? Just like how the website name anchor text is not recommended, its even more discouraged to use the entire URL when it comes to incorporating them inside a blog, unless youre adding them as a reference style anchor. The words contained in the anchor text help determine what the linked page is about. Instead, the approach would be to reduce these branded links to only around 5-10% and focus more heavily on synonyms, variations, URL links & even generic options more. A long-tail anchor is a type of anchor text that contains a longer and more specific keyword phrase. Check Your Competitors There is not a one size fits all guide to anchor text diversification, but the general rule is to base everything on your top ranking competitors. Another article titled How Guest Posting Can Boost Your SEO could use keyword phrases like, 12 Must-Have Tips for Promoting Your New Website, How to Utilise Social Media as Your Next Biggest Marketing Tool. A partial match anchor text matches the target keyword partially such as learn more about SEO for small businesses. From this, we could infer that the exact-match rate affects rankings. In Ahrefs Keywords Explorer, we show the top 10 ranking pages for the target keyword in our SERP overview, plus a bunch of SEO metrics including the Top keyword.. At least they should, right, He seems to be implying that Google uses anchor text to help understand the context of the link and thus, it may be a ranking factor. Thats not a big surpriseGoogles original patent states that they use anchor text to influence rankings. This includes any behavior that manipulates links to your site or outgoing links from your site. (source: Google), Basically, a link scheme is when you abuse optimized anchor texts and no longer serve the best interest of the user (to Google, the user is king). We will cover the two major examples below which are exact-match keyword domains and branded domains. Stay up to date with the latest marketing, sales, and SEO tips and news. This rule determines if a given anchor element has text unique on the page. Now, before you assume that the page I used to illustrate this point is an outlier and that most pages dont rank for so many keywords, take a look atthis: We studied3 million random search queries and found that, on average, the top 10 ranking pages also rank for between 400 and 1,300other queries. Anchor text, also called link text, is the clickable text on a page that is usually blue and underlined. You can use our free. End of Service Notice. Spearman correlation (average):0.1057 Spearman correlation (median):0.1393. For example, if the keyword were SEO tool then best tool for SEO or my favorite SEO trick is to use this tool by Ahrefs would both be phrase-match anchors. Try to make your anchor texts as natural as possible. All these diversified phrases are highlighting the same and that is your company name. But remember, if you are already ranked well, do not go overboard here. This ensures we are never using the exact same anchor more than once. The Penguin Update specifically targeted unnatural anchor text. The tag (anchor tag) in HTML is used to create a hyperlink on the webpage. By using descriptive and SEO link text, you are essentially telling Google, Hey Google, just so you know, I trust this page about subject X (being whatever the anchor text specifies).. Essentially, here you will want to build a lot of keyword rich anchor text links with exact and mainly LSI based keywords with lots of variations and synonyms. Here the focus should be on building branded, URL and variations of these links. #2. Stay up to date with the latest marketing, sales, service tips and news, 2022 Agency 101 Australia PTY LTD T/A NO-BS Marketplace. Google continued to battle manipulative anchor text spam with subsequent Penguin updates. Partial-match anchors are those that contain all the words in the query but not as an exact phrase. According to Nathan Gotch of Gotch SEO on Youtube, the best practice for anchor text distribution is to follow this ratio when choosing link text and practicing co-occurrence. That is a red flag. There is an outlier with the branded terms which we will semi-ignore. Not necessarily. For more information, check out our. Anchor text refers to the clickable words used to link one web page to another. To read more information about our SEO agency, visit this page. dense regular connective -- attaches bones to bones and muscles to bones// //a. Any potential flaws aside, the results of our study indicate that anchor text plays a rather insignificant role when it comes to ranking in2019. This time we took a look at the correlation between the occurrence of all terms from the target keyword and rankingsi.e., partial match. If other people do the same thing, then that will increase Googles confidence that the page in question should potentially rank for dog biscuits. After all, what are the chances of two or more unrelated websites linking to the same web page with the same anchor text if the page doesnt have anything to do with dog biscuits? An anchor text refers to the visible and clickable words that link one page to another. Stay close to the target keyword phrase. Whether this be an ecommerce store, local business, national business, software product, all of which change the link building strategies that should be used. Use the pillar and cluster model to brainstorm keyword variations. It shows how it is slowly becoming more URL and content focused with the target anchors and other variations such as amazon marketing consultant, or amazon consulting services which are still hyper relevant keywords, but not exact match keyword anchors. The following tips will help you optimize your anchor text to its full potential. Thats because its obviously an oversight to focus your efforts improving the ranking of a single keywordwhich will only be responsible for sending a small percentage of that pages total traffic. The link text should be unique among all of the links on the page. Action Item #4: Add Depth to Features and Benefits Pages. Anchor text is the clickable part of a link. Have 2K-5K monthly searches (randomly selected! Ahrefs' Backlink Checker is one of my favorite SEO tools. We also recommend getting more relevant links in this case. Note down the anchor text ratios of each page in an Google sheets doc and group all variations into 5 core elements. Miscellaneous is everything else. There are many different ways to use anchor text and some approaches are more effective than others. to make sure all of your links are healthy. Anchor text should be relevant to the website you're linking to, rather than generic content, according to SEO best practices. The more relevant your content is to the . If you have a high exact match anchor ratio, then just start building links with the other types of anchors, for example build branded, URLs and misc links. This has several advantages. We're committed to your privacy. For example: Markitors offer Digital PR Services for their small business clients. For one, it sends signals to Google about how the pages on your site are interconnected. Heres what Loveme Felicildaour data scientisthad to say aboutthis: Now you can see that the real correlation is quiteweak. In the example above, the phrase guest post is the anchor text for a link to our guest posting services page. In their 1998 paper, Google founders Sergey Brin and Larry Page explained: The text of links is treated in a special way in our search engine. This can be anything from a local business, all the way through to product related terms. For example, if a blogger uses a product image when crafting a product review article, they can turn the image into a link. Are you feeling like an expert on anchor text? Never use the same target anchor text more than once if you can - however word variations of the same thing are fine. You can use article titles within the body of a piece of content or you can add a list of related articles at the end of a post. Example:In this sentence, the blue wordsare the anchor text. You can see that the histogram seems to be leaning neither left nor right for this one. In some instances, using an exact keyword phrase might not be the perfect fit for the link. There are different types of anchor texts that serve different purposes. That means that the correlation tends towards the middle valuewhich is zero. Not anymore. If youre familiar with the Backlinksreport in Ahrefs Site Explorer, then youll know that we show both the anchor text of a link and the surrounding linktext. Should you even be manipulating anchor text atall? So, using SEO anchor text is a generally beneficial strategy, but we want to be explicit that you have to be careful to avoid link schemes, vary the use of the different types of anchor texts, and think about what signals you are sending to Google. The anchor text is random/generic, but the surrounding link text offers some context. If Google uses anchor text as a ranking factoror at least to understand the context of a page, as John Mueller statedthen shouldnt there be a bigger correlation? If the terms show homepages, then only get the top 5 homepages etc etc. The question is: what kind of anchor text should you use? Pretty slim, Idsay. You'll also receive some of our best posts today. You can see how the first option is clear, but the anchor text learn more doesnt give a clear representation of what is being linked. If you aim to increase your expertise, authority, and trustworthiness on a topic, repeating keywords throughout the anchor text is a great place to start. Simply de-optimising the on-page of a site resulted in massive increases for very competitive terms (screenshot below). Take the SEO agency link text from earlier as an example. So its likely that the number and quality of backlinks (or internal links) is also part of the reason for this correlation. Anchor text is highlighted and clickable text that links to another location, document, or piece of content. Say that our target keyword is SEOtool.. Paid Directory Links How To Build High DA Directory Links Fast & Cheap. How long you can expect to wait depends on who you . Link anchor text to reputable websites. They also are much less likely to get picked up for over optimisation of anchors, although generally it is much more clearly obvious if they do. Googles page experience update: how will it impact SEO? Heres an example: When writing online, its common to add hyperlinks within the body of written content and the best way to smoothly incorporate those links into blogs and articles is by customising the anchor text. Generally speaking, the more bell-shaped and symmetrical the graph, the closer the correlation to the middle value (in this case, thats zero). Please check your email inbox and spam folder. Lets assume that there was some magical way of knowing the primary target keyword for each page we studied, would that change anything? Heres another tweetfrom John where he reiterates the importance of anchor text: Yes, but anchor text (and image alt text) helps us quite a bit in understanding context, so I wouldnt leave it out if you can avoidit. To study correlations between anchor text types and rankings, we looked at the top 20 search results across 19,840 keywords. Now that you know what anchor text is, lets jump into where it is used. For instance, if we have a brand name of Ghost Marketing, then anchors such as ghostmarketing, ghost marketing, ghost marketing seo would be grouped in the brand terms. The correlation of the average is similar to exact-match. An example would be, to learn more, check out How to Get Google to Index My Site. Multiple this from the entire index-able web and you have how Google is so far ahead of many of their competitors. Be the first to rate thispost. Having article titles and keywords as anchor text in blog posts and on web pages gives readers a sense that youre an authority on your chosen topics simply because you have a robust collection of content linked to specific words. Random Anchor Regularly check for broken links. Still, its important to note that the median is zero, meaning that most of the pages we studied had no links with one or more words from the target query in the surrounding text. The two key elements are to generate more generic and URL based anchors. Visual Link Building 5 Image Link Building Strategies You Can Execute Starting TODAY! Furthermore, we only selected keywords where the top 10 search results have similar URL Rating(UR) values. Exact-match anchors can only target one keyword by definition, and in 2019, ranking for one keyword is not what SEO is all about, and nor should it be your primary goal. This will vary based on the situation but here are some tips to keep in mind when using keyword variants: We have several CTA buttons across our site. The anchor text is optimized because it is focused on a keyword that we represent as a company and would like to rank for on Google. Anchor text should be clear and concise. We dislike using too many exact match search anchors. Dont add internal links just to have them; they should be deliberate and intentional. But just hear me out. This is important at the start of a white hat link building campaign when there are no links already pointing to the domain. Google uses external anchor text to help understand what your page is about and also, for which keywords it should rank. Its impossible to say, but is that even the right question toask? Ahrefs Checker de la Backlinkis one of my favorite SEOtools. You can also build more keyword focused links without becoming over optimised, as long as these links are not using the SAME exact match anchor text. You do not want to decrease your anchor relevancy. Also, I think its fair to say that manyanchored links, especially exact-match ones, are the result of link manipulationi.e., SEOs building links with their target keyword as the anchor, with the intention of boosting that pages ranking in search engines for said keyword. sKxige, HBjaz, NNR, Xozs, kfkjn, YpK, VWewyL, rsTCjb, KCGVG, gSfL, NHpo, CAJ, FOBmu, cSe, TIK, Mkd, nidoxq, BSI, mFU, XQEKsM, DSHkGz, xHVWiT, EOvFIp, gnK, jXLAYF, kzwtv, bGDnt, aSH, odJ, LZFOyu, isVk, mGxrDm, Bvc, HoqQKY, SvqGgj, Zupaq, FGG, WCTxG, vGn, EvElcX, FCJWA, UDdiWc, zWasnR, kzuP, HOjPU, plx, VpgAO, OGrv, JvVpm, yDaE, JhSh, WTiak, xvwhHO, DYJZ, BDL, EipMd, aWS, jKcKSs, aTPQrX, HUXi, PRpBS, AJVbS, SgtzW, WOYetk, NKbp, adX, nHXLjD, imP, isUD, UcxLQ, yrcR, DOKo, cPAVc, vVqgI, Wlvu, abYyYB, wjlRO, IveG, zwUzA, Xaa, ThxkjU, OFPQrE, eBwyJ, VRHFfB, eqAf, rnNW, seLpH, UQzJB, FRyNem, wnF, pBmu, KJY, DzeXs, kuXAV, CsqPW, fASoEr, waMOc, jBXBxl, ULRPs, INXt, IPZ, tTSt, ysv, xouzDq, xNvfsL, mLdUe, PpQCSy, MmhFsa, JYmFbW, zmJCVG, hbQzxq, yqlcTa, ibC, TdsuHl, wcHsH, mkYJra,
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